Identity, Design, Signage, Website
Our task was to refresh the identity of a small team of Architects who work on both residential and commercial projects. With the focus on creating a mark that could be seamlessly applied across a varied suite of materials, we developed a structured graphic solution for their identity that provided the practice with a systematic logo that could be taken apart using its components to punctuate various applications. A combination of a simple palette of reflex blue and grey gave a distinctive feel to the studio’s brand. Texture also plays a key role in conveying the crafted nature of their work with materials foiled blue and document covers utilising various embossings from GF Smith’s Colorplan range providing a clear nod to the textures found on drawings and elevations.