Liberty Stadium: Welsh Government
Design, Copywriting, Environmental graphics

The Liberty Stadium is the home of Swansea City FC and their recent Premier League status provided a great opportunity for the Welsh Government to promote Wales to the World and to travelling supporters.
        Our solution provided a distinctly branded ‘Croeso Stand’ which dominates one end of the stadium and promotes the Government’s tourism website providing maximum TV exposure. The away team’s supporters are also provided with a strong sense of place, promoting the region with a series of messages that provide a powerful link between the beautiful game and beauty of the surrounding area.

Photography: courtesy of Welsh Government