Music Theatre Wales
Identity, Design, Art direction, Copy
Music Theatre Wales believe in telling stories through music. Continuing the great tradition of opera of the last 400 years, MTW aim to challenge and transform tradition by exploring new ideas and telling new stories in bold, exciting ways. Music Theatre Wales operas engage and surprise audiences, stimulate and communicate new ideas, thoughts and feelings.
Now with over 25 years under their belt of creating award winning opera, our task was to refresh their identity and convey its bold personality. Discussions had taken place about the relevance of their name, but instead we decided that embracing and taking ownership of the name created a brand that would provide numerous opportunities, convey variety and the true passion behind the company.