Arth

Fitness-fuelled branding

Naming, brand identity, copywriting, branding, illustration, art direction

Arth is a sweat-and-strength studio rooted in the heart of Penarth, whose name is as powerful as its purpose. Inspired by the Welsh word for ‘bear’, the name embodies strength, agility, and resilience, and echoes the town it calls home. More than just a gym, Arth is a tight-knit crew. Training side by side to face whatever life throws their way. The brand’s illustration—a friendly bear embracing two high-fiving members—captures the spirit of belonging, support, and shared achievements that fuels every class. Physically stronger, mentally braver, and always in it together—Arth is a brand that’s powerful, welcoming, and unmistakably part of its community.

Illustration: Philip Morgan.