Cadw
Capturing history
Branding, photography, art direction
Cadw helps protect Wales’ historic places, so they can continue to inspire generations to come. We helped Cadw—meaning ‘to keep’—capture imagery that had warmth and personality, with all ages being able to touch history and feel a connection to the past. Across a number of sites, we created a series of images that were sharper, contemporary, and built the framework for brand photography to inspire photoshoots to come.