Dragon Athletic

Shaping a healthier brand

Strategy, brand identity, design, art direction, copywriting

As one of Wales’ leading gyms, Dragon Athletic does more than just provide space and equipment. Their one true focus has always been to help members on their health and fitness journeys. So we helped them reshape their brand identity. Working with the DA team, we unearthed and articulated their mission, giving their brand a vision. ‘Shaping a healthier community’ became their purpose, resulting in an identity with strength and power, but also a brand with stamina to consistently tell its story.

Filming & Photography: Jonathan Cherry