Football Association of Wales

Analysing the season

Design, art direction, branding

Annual reviews can often be a bit corporate, and a little bit dull. So we really gave our 110% not to go there with these guys. Wales was experiencing so many good times on the pitch that the good vibes were felt across the whole nation. We created reviews that aimed to capture this feel-good factor with people at the heart of the joy. Delivering on all the important stuff, but also expressing the verve and excitement that we all felt well after the final whistle.