Helo Blod

Helo Blod

Branding translating


Strategy, brand identity, design, art direction

A Welsh translation service for your business, Helo Blod can translate up to a thousand words each month, for free. But how do you make something pretty functional appear more personal and engaging? We created a brand that connects with its audience, focusing more on emotional rather than rational benefits. And using a series of illustrations, the visual identity reinforced the brand message with friendly, playful scenarios that helped convey how businesses could take more of a bilingual approach in their operations.