Music Theatre Wales

Helping opera find its voice

Design, art direction, brand identity, strategy, copywriting

How do you brand a contemporary opera company when their name doesn’t quite express who they are? Instead of shying away from it, we embraced it, encouraging them to take ownership of their name. We created a brand which gave them a voice that conveyed their bold and perky personality. The approach allowed them to be expressive, inspired, and playful—giving them a brand that now sings with confidence.

Photography: Marcus Ginns